Research Papers
Explore the academic research and scientific papers that form the foundation of the Word Association Test. These studies demonstrate the validity, reliability, and applications of word association techniques in psychological assessment and cognitive research.
The word association task has been used extensively in psychological and linguistic research as a way of measuring connections between words in the mental lexicon. Interpretation of word association data has assumed that responses represent the strongest association between cue word and response, but there is evidence that participant behaviour can be affected by task instructions and design...

This book emphasize that the importance of C.G. Jung’s Association Experiment in therapeutic practice lies in its dual function: on one hand, it serves as a diagnostic tool, and on the other, it has a profoundly therapeutic effect. The association experiment, developed by C.G. Jung in the early 20th century, was a groundbreaking method for exploring the unconscious...
Clinical psychology emerged in the United States during the first decades of the 20th cen- tury. Although they focused on intelligence tests, starting around 1905 certain clinical psy- chologists pursued personality assessment through a specific, nonintellectual kind of test: the word association test as devised by Swiss psychiatrist Carl Gustav Jung (1875–1961) at the Burghölzli psychiatric clinic in Zurich...
Even though Jungian Analytical Psychotherapy has a tradition of more than 100 years, little is known about the empirical status of the therapy method. This article gives an overview of the evidence found for Psychodynamic Therapy in general and for Jungian Psychotherapy, on the background of the state of the art in psychotherapy research...
Carl Gustav Jung (1875-1961) is one of the founding fathers of modern psychotherapy. After some years of collaboration with Freud at the beginning of the 20th century, Jung broke ties with Freud in 1912 and developed his own psychoanalytic approach, later called Analytical Psychology (AP). Jung had a major influence on the development of psychotherapy...
Jung’s Word Association Test was performed under fMRI conditions by 12 normal subjects. Pooled complexed responses were contrasted against pooled neutral ones. The fMRI activation pattern of this generic ‘complexed response’ was very strong (corrected Z scores ranging from 4.90 to 5.69)...
We became interested in the clinical application of the Word Association Experiment (AE) when we decided to use Jung’s theory of complexes in the psycho- diagnostic evaluation and treatment of patients applying to our Psychotherapy Out- patients Unit (Psychiatric Clinic, Milan University)...